An Invitation to a Dialog

From the beginning Williamsburg was always known as a ‘painter’s paint.’ Partly it was because the founder of the company, Carl Plansky, was first and foremost a painter by both temperament and training. Everything he made was infused with a painter’s sense of touch and passion for color. The hours spent over a mill or mixer were in constant dialog with the hours spent in the studio. As any painter knows, at the end of the day the paint always has to ‘work’, the color has to be beautiful, the overall sense…..well, sensuous. And those criteria never came from cold concepts or rigid recipes, but from the lived experience of the paint being pushed and attended to in the studio. As the company grew, the dialog continued to expand far beyond Carl’s own paintings and practice to include the constant conversations and feedback painters provided when calling or visiting the factory and eventually to the thousands of emails and other contacts with artists that Williamsburg has had over the years.

The launching of this blog is another step in that ongoing tradition – an invitation to a dialog and discussion about the deep traditions and new discoveries that inform our craft and underlie our shared love for the materials of painting. Let us know what you think and what you are thinking about. And if you are ever in upstate New York, please visit our factory where the same mills and mixers that made Carl’s paints many decades ago are still in operation. We are always eager to hear your thoughts over a cup of coffee or, better yet, while pushing around some paint in our applications area. In the meantime, however, we want to invite you into this new space as well and to let those conversations begin to take shape.

9 thoughts on “An Invitation to a Dialog

  1. Sarah, thanks for the post. I welcome the opportunity to have an ongoing outlet for a dialog with you and your company. I have tried numerous Williamsburg paints and I love them! I have a question for you which I will email separately.

    • Hi Jim – Thanks for the comment and enthusiasm for the blog! And of course, send along any questions whenever they arise. We are always happy to help!

    • Hi Shane – Unfortunately, at the moment, we don’t have plans to install a separate forum but certainly we will revisit that option from time to time. For now, feel free to ask any questions related to a blog post in the comment section, or if it is on a separate topic, just email us at:

      If it comes in before noon we will always back to folks on the same day, and sometimes even within a few hours.

    • Well, this is far far too long a time in responding but just came across your comment here. Thanks for leaving a comment and your appreciation!

  2. I’ve used your paint over the last ten years along with Old Holland but I feel that I’ll be using your paint only from now on I can’t see paying import duties and taxes when your paint alone is of supreme quality and all I need. At seventy seven I don’t need to experiement any more ! When are your new paints going to be at the suppliers?

    • Hi Gene – First of all, deep apologies for the long delay in responding. The comments section got inundated with spam and I am just now untangling the gold from the dross. And second, thank you for such a wonderful endorsement of our product!!

      As for the new colors, by now they should be on at least some store shelves as they were launched in late May. If you still can’t find them, simply give our Customer Service Department a call at 800-293-9399 and they will help out.

      Hope that helps – and thanks again for the enthusiasm!

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